Jamaican based franchise company FRANJAM has signed a major contract with the UK based Casual Dining Restaurants Group (CDRG) to open 15 Tracks & Records restaurants across the United Kingdom over the next five years, making it the first Jamaican owned restaurant franchise concept to open on an international scale.
“For us this is a significant milestone in the company's development. When we created the Tracks & Records concept it was done with these major markets in mind. The UK has been a key target market for us since the conceptualisation stage over seven years ago and there is no greater satisfaction than to see it unfold in this way,” said FRANJAM's Managing Director Gary Matalon.
He added that he believes this signifies the first time a local, homegrown concept has evolved into becoming an international franchise and it confirms brand Jamaica's potential and gives widespread hope that many other Jamaican brands through this business model can be exported.
Tracks & Records, a Jamaican themed restaurant, which boasts eight-time Olympic Gold Medalist, Usain Bolt as a key partner, started operations in Kingston, Jamaica in April 2011 and is the first restaurant of its type in the island.
“I'm happy to be able to share a taste of the Jamaica that I know and love with the rest of the world through the opening of these restaurants across the UK – London has always been a special place for me and I thank Aly and CDRG for giving us the opportunity to share our vision and our culture with you all,” Bolt said.
FRANJAM is a franchise company founded to own, develop and license Jamaican themed restaurants.